Cosmetic Executive Women presented its New York Global Trend Report, Future Focus: Long Beauty, on May 5, 2015, at New York’s Union League Club. Attendees included Carlotta Jacobson, president, and Jill Scalamandre, chairwoman, CEW. The guest speaker was Claire Hobson, EVP, global business director, The Future Laboratory.

During her presentation, Hobson’s focus “Planning for the long haul in beauty will be the new mindset.” She explained, “There are fundamental trends that will affect future lifestyle categories across numerous sectors, so it is important to understand the bigger implications as they impact your category.”

Check out what some of the trends Hobson says will affect the fturfe of beauty in our new Online Exclusive: Future Focus ion Long-Term Beauty.

Photo: (L) The Future Laboratory’s office in London, posted by instagram.com/itsmeanitab (R) Claire Hobson.